THE JOY FACTORY OFFERS STYLISH AND PROTECTIVE LINE OF IPHONE 5C & 5S CASES
IRVINE, Calif. (Sept. 11, 2013) – The Joy Factory, Inc. announced today a series of cases and accessories to complement the introduction of the Apple® iPhone®5C and iPhone® 5S. The Joy Factory has enhanced its popular case line to support the new curvier and colorful iPhone 5C handsets. The company has also extended its iPhone 5 portfolio of cases to support the iPhone 5S, offering users a choice of seven collections tailored to their personal style.
“The Joy Factory’s suite of iPhone 5C and 5S cases offer enhanced functionality and stylized looks to support each handset’s unique attributes,” said Sampson Yang, president of The Joy Factory and consumer electronics veteran. “These new cases extend our established line of high-quality, digitally-driven lifestyle accessories offering users some of the most stylish options on the market.”
For iPhone 5C users, preferring a lightweight minimalist case to showcase the handsets’ new sleek color range, The Joy Factory offers three case options including:
Cameron™ for iPhone 5C & 5S – The durable, soft case is easy to grip and provides protection to the back and side phone surfaces. Cameron provides an option for those who seek to safeguard their phone without adding a lot of bulk to their device. Cameron is available in clear for the MSRP $17.95.
Alton™ for iPhone 5C – Similar to The Joy Factory’s popular SmartFit case, this polycarbonate, lightweight hardshell cover highlights the sleek iPhone 5C design with full coverage around the edges it protects the screen when face-down. Alton is available in clear for the MSRP of $17.95.
Jamboree™ for iPhone 5C – This classic clear back case with a textured bumper maintains the original iPhone 5C colorful look and provides users with an extra comfortable grip surface. Its three bottom cut-outs protect the places around the charge port and speakers. Jamboree is available in black/clear and white/clear with a MSRP of $19.95.
In addition, iPhone 5S users can choose from more than seven current collections to support their new handset, with the following cases available for immediate purchase and shipping:
Denim™ for iPhone 5S – The fashion-forward case is designed with premium denim material. The exterior rear pocket with brown stitching detail is the perfect size for users to insert a credit, business or ID card. Denim is available in indigo, smoke and khaki. ($24.95 MSRP)
New York New York™ for iPhone 5S –New York New York transforms the iPhone 5 into a handbag-style case. The exterior shell is comprised of polycarbonate material and silicone with interwoven design to add extra protection against dings and dents. The handbag case, featuring a genuine leather handle, helps users securely hold their phone and is available in four color combinations to complement any outfit: rose pink, lavender, turquoise and black. ($29.95 MSRP)
Royce ™ for iPhone 5S –The Joy Factory’s ‘Royce’ collection features a luxurious synthetic leather exterior with a rose gold embellishment. The thin and lightweight synthetic leather case protects the iPhone 5 and its slim form factor adds virtually no bulk to the device. The Royce collection comes in five colors: black, white silver, bronze, pink and navy. ($24.95 MSRP)
The Joy Factory — Page 2
Daytona V™ for iPhone 5S –The case features a dual layer, interwoven watch band-style design. The Daytona V is composed of an inner silicone case that fits into a hard plastic frame which results in added cushion and protection against scratches. A raised bumper also helps guard the touchscreen against damage should the phone find itself face down. Daytona V is available in snow gray, snow white, black, vintage blue and forever green, each with an accent of black. ($29.95 MSRP)
Tutti™ for iPhone 5S–With five brilliant color combinations, The Joy Factory’s ‘Tutti’ collection allows iPhone users to showcase their individual personality. The textured grip helps to add a layer of protection to the smartphone without compromising style. Tutti is offered in a variety of colored translucent options including: white, black, yellow, green and blue, each with white side panel detailing. ($19.95 MSRP)
Jugar™ for iPhone 5S – The soft-grip case is constructed with durable silicone, making it flexible for users to switch out their cases effortlessly. The case remains durable thanks to a metal frame built into the bumper. An enlarged volume/shutter button built into the case helps users easily locate the button in a snap. Jugar is available in four classic colors: gray, purple, pink and black. ($19.95 MSRP)
Madrid™ for iPhone 5S– The Joy Factory’s slimmest and most lightweight case is constructed with ultra-protective polycarbonate material. The case has well-placed cut-outs to support access to the control buttons and ports on the iPhone 5S. Madrid comes in four color variations: rose pink, vintage blue, snow white and jet black. ($14.95 MSRP)
These products are currently available for order at www.thejoyfactory.com and through selected online retailers.
About The Joy Factory
The Joy Factory, headquartered in Irvine, Calif., offers innovatively designed digital device accessories. The company’s name is derived from the definition of Joy: the emotion of great delight or happiness caused by something exceptionally good or satisfying. This is the driving philosophy behind the company’s commitment to creating an elite class of digital companion products that bridge today’s complex technology and elicit a joyful experience for the consumer. The company’s flagship product suite of iPad®, iPhone® and tablet patented and patent-pending specialty accessories include versatile cases/stands, mounting systems and charging solutions to allow consumers to stay active and engaged with their smart devices in their daily lives.
The company was founded by a team of gadget fanatics and designers with more than 40 years of expertise in the consumer electronics sector and was recently named an International CES Innovations ‘2013 Design and Engineering Awards Honoree’ and as one of the ‘Top 5 Mobile Case Brands’ in About.com Reader’s Choice Awards. Additional information is available at www.thejoyfactory.com, www.facebook.com/thejoyfactory or www.twitter.com/thejoyfactory.
Download Doc